Branded / Documentary







GAIL's Wheat Project


THE Farmer


THE Miller

THE BAKER

THE Farmer

THE Miller

THE BAKER
GAIL's Wheat Project
GAIL's Wheat Project
GAIL'S WHEAT PROJECT
Client: GAIL's Bakery
Client
GAIL's Bakery
Synopsis
The grains we eat have lost something vital. Modern wheat production has achieved vast surpluses, but it’s come at huge cost to nutrition, flavour and ecological health, in particular our soils. This film shares the story of GAIL's reimagining of the grain chain, from soil to slice.
The grains we eat have lost something vital. Modern wheat production has achieved vast surpluses, but it’s come at huge cost to nutrition, flavour and ecological health, in particular our soils. This film shares the story of GAIL's reimagining of the grain chain, from soil to slice.
Duration
6 x 1' / 1 x 4'
Awards
Shiny List 2025
Credits
Director / Producer / Editor / Sound Design: Luke Purdye
Director / Producer / Editor / Sound Design: Luke Purdye
DOP: Sam Finney
DOP: Sam Finney
Colourist (Master Cut): Nielsan Bohl for Selected Works
Colourist: Nielsan Bohl for Selected Works
Composer: Jo Blankenburg
Composer: Jo Blankenburg
Process: Kodak London
Process: Kodak London
Scans: Digital Orchard
Scans: Digital Orchard
LONDON, UK
All content © Luke Purdye 2025
LONDON, UK
All content © Luke Purdye 2025
All Content © Luke Purdye 2025