Branded / Documentary

GAIL's Wheat Project

THE Farmer

THE Miller

THE BAKER

THE Farmer

THE Miller

THE BAKER

GAIL's Wheat Project

GAIL's Wheat Project

GAIL'S WHEAT PROJECT

Client: GAIL's Bakery

Client

GAIL's Bakery

Synopsis

The grains we eat have lost something vital. Modern wheat production has achieved vast surpluses, but it’s come at huge cost to nutrition, flavour and ecological health, in particular our soils. This film shares the story of GAIL's reimagining of the grain chain, from soil to slice.

The grains we eat have lost something vital. Modern wheat production has achieved vast surpluses, but it’s come at huge cost to nutrition, flavour and ecological health, in particular our soils. This film shares the story of GAIL's reimagining of the grain chain, from soil to slice.

Duration

6 x 1' / 1 x 4'

Awards

Shiny List 2025

Credits

Director / Producer / Editor / Sound Design: Luke Purdye  

Director / Producer / Editor / Sound Design: Luke Purdye  

DOP: Sam Finney

DOP: Sam Finney

Colourist (Master Cut): Nielsan Bohl for Selected Works

Colourist: Nielsan Bohl for Selected Works

Composer: Jo Blankenburg

Composer: Jo Blankenburg

Process: Kodak London

Process: Kodak London

Scans: Digital Orchard

Scans: Digital Orchard